It is tempting to chase stars. But review practices that only surface happy customers, or that buy praise, eventually damage the very trust they were meant to build.
What a fair process looks like
- every customer is invited to give feedback at the same point
- issues can be raised privately before they escalate
- responses are calm, factual and consistent
- genuine negative reviews are never removed or hidden
We do not offer fake reviews, review gating or removal of legitimate criticism. Those practices mislead customers and can breach platform rules.