Presence
Paid advertising
Paid campaigns built to send the right enquiries into a journey that follows up.
The problem this solves
Ad spend leaks when clicks land on a slow, unclear page and enquiries are never followed up. Paid traffic only works when the whole path is joined up.
Who it suits
This makes sense when:
- you have a proven offer and can handle more enquiries
- your landing pages and follow-up are ready
- you have a realistic monthly budget to learn from
- you can respond to enquiries quickly
Typical deliverables
- campaign structure and targeting plan
- ads and matching landing pages
- conversion tracking you can trust
- regular management and optimisation
- plain-language reporting on cost and outcomes
Not included by default
- ad spend itself (paid directly to the platform)
- guaranteed return on ad spend
- creative production beyond agreed formats
- the product or offer itself
How we work
- 01
Check the path
Before spending, we make sure the landing page, tracking and follow-up are in place so budget is not wasted.
- 02
Start small
We begin with a contained test to learn what messages and audiences work before scaling spend.
- 03
Optimise on data
We adjust targeting, creative and budget decisions based on measured performance, not assumptions.
- 04
Report clearly
Reports state what was spent and what came back, including when results are disappointing.
What we need from you
- ad account access and billing
- an agreed monthly budget and target cost
- a landing page or approval to build one
- fast handling of inbound enquiries
Frequently asked questions
Do you guarantee a return?
No. We manage campaigns responsibly and report honestly, but results depend on offer, market and budget.
Is ad spend included in the fee?
No. Ad spend is paid directly to the platform and is separate from our management fee.
Which platforms do you use?
Platforms are chosen per campaign and confirmed in the scope; we do not claim certifications we do not hold.
Related services
Presence
Website design & development
Fast, accessible websites that explain what you do and turn visitors into enquiries.
Presence
SEO services
Technical and content work that helps the right pages get found, described honestly.
Operations
Reputation management
Fair review requests and calm, consistent responses, never fake reviews.
Ready to run a campaign?
Tell us your offer, market and budget and we will propose a plan.