Concept · 2026
Clinic booking & follow-up journey
A designed journey from website enquiry through booking, reminders and a fair review request.
Note on the visual: The diagram shows the intended journey; it is illustrative only and not live customer data.
The brief
A clinic handled enquiries across three inboxes with no shared pipeline, so bookings were missed and reviews were never requested systematically.
Our approach
We mapped one journey from first enquiry to post-visit follow-up: clear landing page, a single capture form, a pipeline with simple stages, appointment reminders and an even-handed feedback request.
What this is
This is a design concept. It shows how we would structure the journey and the automations; it is not a client engagement and no performance figures are claimed.
Note on the visual
The diagram shows the intended journey; it is illustrative only and not live customer data.
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